2015년 12월 9일 수요일

Overall Summary of the last three months and future plans


What I've done in Silicon Valley:
1) Found a new team member, Elbert Kwee. (Indonesian computer science engineer from UC Berkeley who have two years of work experience in Samsung America)
2) Met more than 150 people in Silicon Valley. Built strong relationship with 20% of people. Learned to be connected.
3) Pitched at K-Tech 2015. Exposed our team's existence to Startup community in Silicon Valley. Got invited to HongKong Embassy.
4) Internship in Korea Innovation Center. Built strong connection with Korean Governers who is in charge of supporting Korean Startups.
5) Improved English. I was not able to express my thoughts and feelings fluenlty in English. After I came to Silicon Valley and challenged to explain my business to convince other people, I was then able to speak the language from the heart.
6) Experienced God's Guidence.

Future Plan:
1) YoungJune Zhe: Will go back to Handong to graduate. Will change his major to Computer Science. Will be doing research and documentation about our business.
2) Elbert Kwee: Will go back to Indonesia and develop our service by receiving help from other IT company that supports startups to develop app and web.
3) Sung-hoon Suh: Will be working in Startup company in Silicon Valley to gain more experience in real startup execution. The startup that I will be working with received 500k funds and is in Silicon Valley incubation program named F50. We made partnership with Stanford University and Periscope. I'm supported with insurance, plane ticket, stock, salary, food and place to stay. My team supported me to work in this startup as I'm doing God's work not men's.

What I will learn:
-build reference of success or failure in famous startup to get fund next time
-learn how to spend money
-build solid network in SV
-Growth Hack, learn to penetrate US market (learn growth hacking from google)
-System Development, learn how to develop system so I can communicate with other engineers in development
-More mentors and advisory to support our management

Last day in Korea Innovation Center in Silicon Valley

By looking at the last day at your work place you can tell you have worked with the right people or not. My last day in KIC was wonderful I have received so much love and gifts from co-workers. In return of this gratefulness I have thought what I can give back to KIC people. I thought I should leave God's words on our office.

I believe it was God's plan for me to even start to work in KIC after I came to SV. I have gained so much connections and learned so many things in Startups that I now feel I have entered into the startup community of Korea and Silicon Valley. After I came back to Korea I have been attending startup related communities invited by the Nesting program participants in KIC. KIC have opened me to the gate of startup and opportunities.

 
(Gifts from KIC and Nesting Participants)

 (Last Dinner with KIC)


 
 (I posted Words of cards on the doors of KIC office)
 

 

 
(Also on the coffee section in the building)







(My gift to Heonseo Rhee, President of KIC Silicon Valley)
 

 

2015년 12월 6일 일요일

스탠포드 바바라 교수님

I have copy pasted the emails I had with Professor Barbara who is the founder of Stanford D.School. I attended her lecture again and few days later I also had a tea time in San Francisco with her before I go back to South Korea. She gave me a link to her research papers. I made a bridge between Barbara and Sunghyun who is VP of HR in SK. Specific details are below.
 
 
Thank you for inviting me again and this time I was happier to get to know you more personally.
I had such a wonderful time and your lecture was always provoking and stimulating. I always learn so much from you that you gave me a wish to attend Stanford graduate school.

What I learned this time:
1) taking a look at the gap between what we think and what we say, helps us understand how we unknowingly disempowering ourselves (Chris Argyris theory)  I learned a great frame of thinking to control what I say. 'What they said - What I thought but didn't said - What I said'
2) So very interesting that understanding character, plot, and conflict aren't enough in developing our "STORY" Recognize there are multiple tellers of your story.
3) Yes! Dominique's story about the hardship attractive engineering women face in finding jobs was something that really knocked out my head. I never would've thought about the problem if I wasn't in your class.
4) By how you teach students, I realized questioning and well-responding to a person is one of the key to bringing up their thoughts on table and guiding their thoughts by making consensus with the class is your talent.

I wish I can continue my interest and studying by reading your papers(I'm very excited already) and if you want I can also share your paper with Christoper Han and talk together about it together when I'm back in Seoul.

I sincerely appreciate your precious time. I know how hard it is for you to make a minute for me. I will live my best so your time for me will not go wasted but become a prime water for me to be a person who could change many things in the world.

God bless you.
Thank you.

From Shawn Sung-hoon Suh


-----------

Hi Shawn,

I head to the east bay late in the day tomorrow/ Tuesday...
Might you have time to meet in San Francisco before I head there:
2pm?
Maybe we can meet at the tea garden place (name?) inside the Ferry Building, on the Embarcadero?

There are two papers on my web site for the design entrepreneuring studio: under research.
Can you ping me again  before you go, and I will find you a few more, too?

Thank-you so much for interest in my teaching and research - I added a few comments below!

Hope to see you for a tea break tomorrow,
~Barbara

------------

Dear Barbara and Sunghyun

I would like to introduce to each other to become friends in making a synergy to help people discover their own genius inside and maximize their true potentials to find joy in what they do.

Barbara this is Sunghyun, he knows a lot of good traveling sites in SF.
He is the VP of HR for SK Planet and he have been in Human Resources for 24 years.
 
Sunghyun this is Barbara, she is a strong story teller and loves drinking tea.
She is the founder of The Design Entrepreneuring Studio and a Professor in Mechanical Engineering in Stanford University.
 
Both have a wonderful day.
Thank you.

From Shawn.
-----------
Thanks for the intro., Shawn.  Sorry for the belated response, as I was on my vacation.

Hi Barbara,

Heard great things about you from Shawn.  After 8 years with Google, I am now supporting a start-up called shopkick that has been acquired by SK Group in Korea, which happened to be my first employer 24 years ago.  I am also interested in designing organizations in a way that help maximize their potential, and am majoring in Positive Org. Development at Case Western Reserve University at the moment.  

Please let me know if you are available for a quick meeting to share some of the ideas or experiences. Also, I do know that a lot of Korean entrepreneurs visit D. School, and please feel free to let me know if I can be of any help for those visitors who would like to learn HR/OD practices in Silicon Valley.

Best,
SH. 
----------
Hi SH~


Hello Sung. Nice to hear from you. {And, thanks for the introduction Shawn.}
Your background is fascinating.
"Positive Organization Development," sounds great...and wondering how the 'positive' part impact the courses; cases you study and the projects you proposes.
    Makes me think about how Seligman's early research on "learned helplessness" shifted to "positive psychology" and set the stage for similar applications in the field of organization development and behavior...


I would love to meet.
Might you send me some windows of time:
perhaps the first week of December or the week of Dec 7?


I will look forward to it,
~Barbara

2015년 12월 5일 토요일

How to pitch to investors by Bill Reicherd and Mr. Nam

I have posted notes from Lecture of Bill Reicherd from Garage Ventures and Mr. Nam from Storm Ventures. They both emphasized how pitch is as much as important as the product and service it self, because pitch is what attracts investors, employees and customers.


Bill Reicherd
"I have more questions while we are talking. Thats what should be avoided"

level of energy
Woddy Elan
10 seconds, hook, determines the next hour
-Trust me or not

Story
Covered all the basis
+Injected personality, humor
Silence: process understanding
<Different pitch styles>
Elevator Pitch (30s) : Problem and solution
1-2 Minute Pitch (1-2 min) : Why now? Market Opportunity, Competition, Business Model
Short Pitch (3-5 min) : get them excited
Full/VS Pitch (10-20min)

What they want to hear: Whats different about your business?

<VC wants to know>
-Content
They want to know pot of gold
'What is your Value Proposition?'
They want to know you have the map to the pot of gold
'How are you going to make me money?'
They want to know you are the person that will bring the gold back to them
'Are you the right person for this job?'
-Delivery
Do I want to work with you?
Do I trust you?
Do I like you?
Content Checklist
-Attention grabbing (Hook)
-Are all points relevant?
-Does it flow? Is it logical?
-Is it tailored to the listener?
-Does it leave a visual image?
-Does it tell a story?

Delivery
-Eye contact
-Confidence & passion : Performance(stage), find the truth on what you are saying
-Clear
-Relaxed : Imagine my friends who wants me to succeed, make myself big(you don't need to impress anybody)
Face and speed
Taste, economy of scale
Im giving you the power
Horse and the jucky

<Handshake pitch>
Uber is a mobile app that enhances taxi riding experience and saves you money
Netflix is a content provider that allows you to watch your favorite TV shows on any platform on any time

Mr. Nam
1. Your deal fits the partnership sentiment and strategy
      -Who my customer(VC) is? ask VCs Lawyers
2. Your champion excites the partnership in a 3 min summary
3. The partners hear some external social proof
4. Give a great presentation (first two slides are the most important)
Visualize making the dream into reality.
      -Impression -How we going to make money -Leader
Hardware- Korean, Chinese
Software- Indian
Selling vision and execution
Over promising and under delivering, over promising but being believable

'Are you feeling comfortable on your cloth? If its not you probably'
Y-combinator, 500 Startups presentation - Punchy
"after two slides do you think that VC will get exited?'
Orgphanges-Adoption
Entrepreneurs or attorney
B2C: User aquisition, experience
B2B: Why this Category leader, platform
Pre-revenue: Why our team? Market opportunity to do that? He can we do sth no one else can?
Account base market: technical skill set+ connections
Pre-Revenue: Why your revenue will explode?
Product market fit
Shy Agasi: Pitch, sell vision to employees, customers. leader
Experties
B2C company they by pass trouble,Korea
B2B: software, health IT
At a pre-revenue stage and if you are a student and dont have expertise

2015년 12월 1일 화요일

만나 사역

항상 어떤 상황에서도 '먼저 하나님의 나라'를 구해야 된다. 내가 어떤 일을 해도 결국 하나님의 일이여야 되기에, 오히려 바쁠때 그 마음을 다시 잡기위해 봉사를 하고 싶게 된다. K-Tech을 준비한 둘째날 뉴비전교회에서 매 첫째주에 하는 만나 사역을 다녀왔다. 혼자 지내는 독거노인들에게 도시락을 배달하는 일이다. 정말 유익하고 재미 있었다.




"목장님께서 오늘 만나사역에 대해서 저희 카톡방에 나눠달라고 하셔서 올리게 되었습니다. 제가 이번 년 미국에서 하는 마지막 사역이 될 것 같아요.

저는 오늘 요양원으로 도시락 배달 가는 팀이 되어서 김동완 할아버지를 만났어요~ 말씀을 못하시는 줄 알았는데 마지막에 기도를 드리고 나서 고맙다고 하시며 이야기를 하시기 시작하셔서 마음으로 기도를 받으신 것 같아 기뻤어요.

요양원에 김동완 할아버지 이외에 몸이 불편하신 분들을 보면서 인간의 유한함을 다시 한번 느끼게 된 것 같아요. 젊음과 건강이 있을 때 더 열심히 일해야 겠다는 생각도 했어요.

다른 직업들도 있는데 요양원에서 일하시는 분들을 보며 또 많이 배웠어요. 창업이나 직장으로 스트레스를 받고 있었는데 남을 위한 직접적인 suffering이 있는 요양원의 직원 분들을 보며 많은 것을 느꼈어요. 요양원의 직원 분들은 정말 남을 위한 mission이 있어서 봉사하시는 것 같았고 직원 분들의 정신이 건강해 보여서 보기 좋았어요.

사진을 찍어서 생각날 때마다 기도 드린다고 하였더니 허락 해주셨습니다."


2015년 11월 30일 월요일

K-Tech 2015 - Volume.3: "Overall Summary of K-Tech to Henry"

Dear Henry,

Hope you had a wonderful trip in Hong Kong.
I heard from Kerry Bonner, senior manager in investHK, that you are in Hong Kong to receive a honor award. Congratulations. You deserve so much love.

Eventually the time has come for me to go back to Seoul. I do not have any regret of the times I have spent for the last three months. It was time for me to push my limit and expand my capability to be able to realize my mission. Everything was just overwhelming for me. I came here with no plans but God has planed ahead of everything. It was such a blessing for me to meet you too. I will do the same to the young entrepreneurs if I become successful as you are now.

This is the update of our team:
With an overwhelming opportunity, our team was able to pitch at the K-Tech event. (Our team have made a pivot.) During our preparation for the pitch, I had to prepare for the K-Tech event as a KIC intern and also as a participant. I have slept less than 2 hours a day. It was my first time vomiting because of lack of sleep. Before the pitch I had three reviews from three different investors. After I made amendments from each of the feedback our final pitch deck and script was finalized just before the event.

I was scared because I haven't memorized the script even until the day before the pitch. But God told me not to be scared. He said the reason why I'm scared is because of my lack of faith. He said 'I created the world and you don't know how much I'm capable of. I'm the one who started all this and I will be the one to finish it (Isaiah 41~43). I can make you memorized all the script just in a light of wisdom.' I took a faith on him and slept for 4 hours. After I woke up, miraculously I have memorized all the script. Not only was I able to picture the whole script in my head I was also able to say the words from my heart. 

Even in front of the crowd on stage I was not scared.

 
(Your friend Bill Reichert. I love all the members from Garage Ventures.)

Even though our team did not received any awards we had most mentions on Twitter. Which is a better award for us and a good indication of potential customers.


 
(One of the journalist have mentioned our team 'The daunting start-up'.)

After the pitch I have received many warm welcomes from different groups. One of them was Kerry Bonner from InvestHK and she have sent me an invitation to a 'Happy Hour Networking Mixer' at HKETO office this Tuesday. Through the mixer I get to know more programs HKETO offers to foreign startups to start their business in Hong Kong and our team is considering it too.

(With Subrina Chow and our team's engineer)

 
(With people after K-Tech pitch event)


Our team is getting stronger. AVP from HSBC(Taeil Justin Cho) have joined our team to be our CFO, VP of HR from SK planet(Sunghyun Hwang) will join our advisory board when we start to have employees to make a new company culture from the start of the company that will last like Google. Professor Barbara from Stanford D.school introduced me her acquaintance in SAP in Korea to help me go further in Seoul and she will share her papers about how to maximize people's potential every time she writes one. I have met all these people in Silicon Valley and they treated me with true care.

I'm always thankful but still unhappy. Our time of youth is running out and we haven't made any changes in the world and we do not have anything to get ready for our 30's. Our team will persevere and wish I could meet you again next time making you proud and not letting the time you have spent for me to be wasted.

Wish you are always happy and healthy. God bless you and thank you.

Sincerely from Shawn.

p.s BodyLabs, that was funded by Intel, was sending their tailors to measure customer's body information in Europe. The real value Intel have invested was the customer body information they have collected so far. This is what I heard from other startups.

K-Tech 2015 - Volume.2: "The Hardwork and miracle"

Our team started to prepare for the pitch just one week before the K-Tech pitch event because every member of our team had a heavy task from each of their office. We only had 7 days to get prepared. My case was even more dramatic. As I work in KIC as a coordinator for K-Tech I was getting busier and busier as the Day was coming.

After I go to work from 9am until 8pm. I met with my team to discuss about our pitch until 5~7am. We had few days without sleep. It was my first time vomiting because of lack of sleep. The reason why we were too cramed was because we had to keep on revise our pitch deck after three reviews from investors on Monday, Wednesday and Thursday. Before the pitch it is important to get feedbacks from investors. Three of the investors pointed out the same problem about our pitch. Our business model was not clear. We thought if we mention about 'e-commerce platform' they will understand our business model but they couldn't.

Feed backs from investors:
1) Could not see the whole business model and how we make the money.
2) The slide of the pitch deck does not look like a fashion company but a cloud service company. Need to be more fashionable.
3) The problem statement have to be more understandable for listners.

-Young June have learned to use 'Illustrator' when he came to states but now he have made 190slides in three months.

 Practicing at midnight in KIC
 




Using the whole conference room at midnight.
Grateful for the place where we can work even at night.

2015년 11월 29일 일요일

K-Tech 2015 - Volume.1: "The pressure is on"

Because of our new engineer, Elbert, we have decided to apply for K-Reverse program that is coordinated by KIC. It is a program that grants $50,000 amount of financial support for foreigners to start their start up in Korea. They provide an office and an apartment in Pangyo Valley.

Our team have passed the first documentation process and we got a chance to pitch our business idea at K-Tech. K-Tech is the biggest annual pitch event that is held in Silicon Valley and supported by Korean Government. Competitively selected startup teams(20teams) from Korea come to SV for 4 days to just to do their 4mintue pitch infront of prominent investors in SV. The ticket fee for this pitch event is $700 per person.




After we get to know all these facts our team realized this is something big. We were given an overwhelming opportunity to push our limits. Our team perceived this as an opportunity that God has granted us. We have to do our best to glorify our school and God. This is for the glory of God.

I was very nervous but Professor Abraham gave me an email that really helped me to lossen up my pressure on me for the pitch:
"I know you can do such a wonderful job. And also remember that above all of these activities is God's most holy work going on. I think He cares more about your personal and spiritual development than your business and is working personal maturation in you - more than you realize. So for you, it's always "win" since the Lord is your greatest Teacher through these busy days."

I have already won in the Lord regradless of the results from the pitch. Yes, that is even why I should do my very best as a servant of God.

Information about K-Tech:  http://www.ktechsv.org/

Google에서 8년간 인사관리를 담당하신 SK 황성현 상무님의 강의 노트

Fortunately the second day I came to Silicon Valley I get to meet VR of HR in SK planet, Seung Hyun Hwang. He was kind to buy us dinner three times and take us to different places in San Francisco(Muir Woods, Sao Salito, Halfmoon bay). Because of the experience he have gave us I genuinely wanted to be a help for him as well. I decided to introduce him to KIC president and professor in Stanford D.School because they had common interest and expertise that could be shared to make synergy. He was anointed as one of the mentors in KIC and to give a lecture about his expertise in HR to Nesting & Soaring participants. He have vast insight about HR that he can even give 3 hours of lecture of it.

This is his profile:
Been in Human Resources for 23 years both in corporate HR and consulting business. Worked for Towers Perrin focusing on HRM consulting, and co-founded and Linkage Korea which focuses on HRD/OD consulting as a partner. Worked for Google Inc. In MTV, US as an HR Business Partner for Tech, and now working as VP of HR for SK Planet to support a start-up (shopkick, Inc) based in Redwood City.


To receive his PPT slide in his lecture give me an email: sunghoonsuh13@gmail.com




 

황상현 상무님 1117KIC Nesting Education Program 16:30~18:30

<People Management in Silicon Valley>

Work Experience:

-       SK

-       Yahoo

-       HR consulting firm

-       Google : Globalize Human Resource

-       SK planet Start-ups

기업 문화: 초창기에 기업 조직 DNA를 만들어야 한다.

가장 큰 위험한 생각 인사관리는 HR부서에서만 한다.


l  Clearly Shared Mission and Vision

l  Corporate culture / values

l  Performance Management Process / Philosophy

l  Leadership

l  Communication

l  Ownership

l  Lateral process in Organization Structure / Design

n  수평조직관리

4 stages of Team development

l  Forming

l  Storming

l  Norming

l  Performing

10% Rule of game – Structure, Strategy, Process, Guideline

1% Management by culture: Google 은 이미 1만명 직원들을 가지고 있는 성장을 했을 때에도 기업 문화를 가지고 있었다.

사람의 대한 전략을 짜기 위해서는 어떤 것이 필요한가?

l  경영 환경 안에서 Vision (what do we want to be) – 경영 전략

 

Mission (Why-Purpose of the business) 왜 존재하는 것이냐?

Vision (What to be) 무엇이 되고 싶은 거냐?

Business Strategy (How-어떻게 그런 모습이 될 것이냐?)

1.     Organizational Capability=business 조직 역량

2.     Individual Capability=stockholder 개인 역량

HR Strategy

Core Value

Hard Stuff , Soft Stuff

Strategy realization / Expected performance

Performance Engagement

Business Result

Business Strategy

HR Value Chain

Work Force Planning -> Recruiting -> Learning & Development -> Performance Management -> Compensation & Benefit -> Existing -> HR process & Systems -> HR Analysis -> Employment Legal -> Career Development

How are we doing these?

l  모든 것은 Engineer 숫자가 중요하다


 

Workforce Planning

1.     Headcount requests based on strategic discussion checked & verified by the leadership team

2.     Robust research on ideal ratio among key functions

A.     (Engineer: PM=5:1. Engineer: UX-50:1)

3.     Impacts the workforce planning of the functional recruiting team

Clear Hiring Criteria

1.     GCA (General Cognitive Ability)

2.     RRKE (Role Related Knowledge & Experience)

3.     Leadership

4.     Cultural Fit – 이것을 맞추지 못하면 위에 3개는 필요 없다.

Leadership Involvement 미국 성공적인 기업들은 최소 일주일 2시간 Recruiting 에 참여한다.

1.     Highest Priority for all levels

2.     Hiring Committee all the way to the top

3.     Leadership as a biggest attractor for talents

The industry standard conversion funnel

100 resume -> 1 hire

15%-28% response ratio – 20 rounted in

-50% get cut throught PS

-10 move forward

50-70% get cut onsite out of 10 candidates

3 offers made

1-2 accepts

Learning & Development

1.     70:20:10 rule / 70% 일을 통해서 스스로 학습 20% 동료에게 배운다. 10% Leadership & management training (외부 인사가 와서 참가자들을 토론시킨다.)

2.     Focus on self-learning & blended learning

3.     Hiring Criteria

4.     Leadership involvement – director + sessions

일을 학습으로 만들어라

똑똑한 인재가 조직을 키울 수 있게 독려하는 문화

무능한 인력이 조직 문화로 인해 Peer-pressure로 인해 스스로 나가는 조직 문화

 

Performance Management: 성과관리

한국 기업: 우리 애들 승진시켜주고 월급 주려고… (1차적 이유는 아니다.)

개인들이 책임감을 가지고 할 수 있는 일이 없다. 있다고 해도 그것에 대한 성과를 주지 않는다.

No feedback = No need to stick around

 

Compensation Structure and Objectives

Base + Bonus + Equity + Benefits + Work Content Environment and culture

Total Reward

Total Remuneration

Total Direct Pay

Total Cash

Base 는 미래형 Bonus 는 과거형

 

Equity Program

1.     Key component of the total compensation in Silicon Valley

A.     In the form of RSU or Stock Option or Both

2.     4 year vesting with 1 year

3.     Refresh grants

4.     Target 15-20% of base


Key Talent Management

1.     Retention is the key

2.     Streamlined with the performance management process

3.     Criticality, Performance ratings, Potential Assessment

4.     HR Analytics on predicting retention risk

5.     Top 10% - Top 25% gets special attention (Compensation)

A.     Huge differentiation on equity grants (RSU)

Types of Lateral Processes

1.     Variety

2.     Change

3.     Interdependence

4.     Connections

5.     Speed

5 Activities that foster voluntary processes

1.     Interdepartmental voluntary processes

2.     Interdepartmental Events

3.     Co-location

4.     Mirror image departments

5.     Consistent Reward & Measurement Systems

 

1.     Voluntary and informal group (Minimal or extensive)

2.     E-coordination

3.     Formal Group

4.     Integrator

5.     Matrix organizations


 

How organization design affects behavior

1.     Strategy

2.     Structure

3.     Process

4.     Rewards

5.     People

Change Process

Case -> Common Vision -> Communication -> Barrier -> Progress -> Reinforcement

쉽지만은 않다.

Operational Excellence , Customer Intimacy , Product Leadership 에 따라 채용, 평가 조직문화가 매우 다르다.