How to write an email to your customers - Alec Stern

We went to 'WorkInProgress', which is a co-working space in Las Vegas, and met Alec Stern, founding member of emailing service called 'Constant Contact' and heard his lectures about how to write an email to your customers.

Notes from the lecture:-There should be a company name on email not gmail or hotmail.
-Try to measure the return rate of emails in a long period.
-See whether your customer are interested to your email on Monday or Friday or Weekend.
-Do not write 'company name_news letter_2015_vol3' kind of title but something enticing.
-Use 50~80 letters for email
-Do not over load your customer's email(same as follow up call). Send in minimum 3 week term.

I emailed Alec if I can get more details about his lecture so I could share with others and the below link is his reply.

Shawn:  Hello there.

Thanks for reaching out.  Nice to meet and spend time with you at Work in Progress.

I’ve attached a recent version of my talk at another conference that wrote an article and videotaped my talk.  http://tech.co/alec-stern-vegas-sessions-2014-12  Feel free to share this with others. 

Lecturer:
Alec Stern
Founding Team
Vice President, Strategic Innovation
Company name: ConstantContact

If you want his email or contact# email to: sunghoonsuh13@gmail.com